Enjoy endless free content, with your privacy secured

PurColor

Fine-tuned colors for a vibrant, lifelike picture

PurColor expresses the content you watch in vivid colors. It enables the TV to express a huge range of colors for optimal picture performance that translates into an immersive viewing experience.

4K Upscaling

Watch your favorite content in 4K

Powerful 4K upscaling ensures you get up to 4K resolution for the content you love.

Samsung Tizen OS

Upscale your entertainment with Samsung Tizen OS

Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus, and seamless cloud gaming with Gaming Hub. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.

Gaming Experience

Motion Xcelerator

Experience improved picture clarity with smooth motions

Experience a clear picture as Motion Xcelerator automatically estimates and predicts the movement between frames to improve the smoothness of your screen's motion.

Picture Quality

Crystal Processor 4K

Feel every color as it was intended in powerful 4K

Crystal Processor 4K lets the true colors of shows and movies shine with powerful upscaling technology, so you get up to 4K resolution for the content you love.

* Viewing experience may vary according to types of content and format.

* Upscaling may not apply to PC connection and Game Mode.

Contrast Enhancer

Enhanced sense of depth and color

Contrast Enhancer dynamically adjusts your screen's contrast, resulting in an enhanced sense of depth and color when you watch content.

HDR (High Dynamic Range)

Better contrast with rich darks and bright lights

High Dynamic Range increases the ratio between the lightest and the darkest regions in a scene, so you can enjoy an enormous spectrum of colors and visual detail, in both bright and dark scenes.

Samsung Daily+

Manage your daily activities and lifestyle more easily through Samsung Tizen OS

Through Samsung Tizen OS’s open app ecosystem, Daily+ enables you to easily manage your daily activities and lifestyle from the comfort of your TV. Daily+ includes apps and services like SmartThings, Samsung Health, Workspace and more.

SmartThings

Do the SmartThings!

Optimize your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.

3D Map View

Your TV as the control center of your home and IoT devices

Better manage your home by intuitively monitoring and controlling your home appliances and IoT devices from a 3D map of your house. Easily view and get notifications on the status of your smart devices on your TV screen.

Workspace

Work and learn from home

Access your PC, laptop and mobile devices easily and seamlessly on your screen. Now you can work and study straight from your TV.

Design

Boundless Screen

More screen, less bezel

Samsung TV's sleek and elegant design draws you into the pure picture. Crafted with a minimalistic style with a boundless design, your screen looks stunning in every angle.

Adjustable Stand

Adjust your TV without spatial constraints

Get an optimal viewing experience by easily adjusting the height and width of your TV's Adjustable Stand. It's also just the stand for neatly fitting your Soundbar underneath.

* Width adjustment feature available with DU7000 55" models and above

Security & Sustainability

Samsung Knox Security

Your privacy. Secured.

Your privacy is now secured on Samsung TVs. Your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Also, Samsung Knox Security secures the home IoT devices connected to your TV and automatically blocks execution of unauthorized malicious apps or access to phishing sites. Lastly, Samsung’s dedicated security team helps keep your TV safe with regular updates.

AI Energy Mode

Saves energy with intelligent analysis

Energy saving is made easy with SmartThings. By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps in reducing overall energy consumption. It also analyzes TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption.