The Frame QLED 4K Smart TV

Designed for the way you live

TV when it’s on. Art when it’s off.

Art Mode on The Frame 4K TV helps transform your home into a gallery by displaying artworks in stunning QLED colour.*

Add a customisable frame (sold separately) to suit your mood and decor, and minimise visble connections in your space with the clever One Clear Cable.

* Supplied with 20 artworks. Additional artworks available for purchase or via subscription. Internet connection required. Customisable frame bezel sold separately. Screen image simulated for illustrative purposes. Cable not shown.

Transforms your TV into a piece of Art

Art Mode

The Frame uniquely transforms into a work of art when it is not in use. Choose from the artworks already built in, add your own cherished memories via the SmartThings app, or access hundreds or artworks from world-renowned galleries and transform your home into your own personal gallery.*

*Supplied with 20 artworks. Additional artworks available for purchase or via subscription. Internet connection required. Screen image simulated for illustrative purposes. Cable not shown.

Art Mode

Access world-class art. From your TV

Art Store

The Art Store lets you bring world famous art into your home. Browse the collection of classic paintings, photography and modern art and choose the one that best complements your room. Then, when your Frame is turned off, you’ll have a beautiful piece of art on display. Enjoy three months free access to The Frame Art store with our 90-day free trial**

*Supplied with 20 artworks. Additional artworks available for purchase or via subscription. Internet connection required.

Senses your presence

Motion Sensor

The Frame automatically turns on to display your artwork when it senses you've entered the room. Leave the room, and it turns itself off to save energy.*

Frame your most-loved moments

My Collection

Artwork isn't the only thing you can showcase on your TV. Send your photos to The Frame via your compatible smartphone or USB flash drive and share a masterpiece of your own making.*

Free your TV from messy cables

One Clear Cable

No more wondering what goes where! Enjoy easy installation and reduced clutter with our One Clear Cable that connects your TV to the One Connect Box to manage all your devices, including power.*

*One Clear Cable connects to a One Connect Box which integrates external device cables.

Flexible design that fits your space

Height Adjustable Stand

The Frame is flexible enough to work with your home setup too. Thanks to an adjustable TV stand, you can simply set your TV at the height of your liking to make room for your Soundbar.

It all starts with a slimmer, streamlined design that blends right in

Modern Frame Design

The Frame is possibly the only TV you'll want to watch even when it's off. Slimmer than ever, every inch of this elegantly minimal TV has been thoughtfully redesigned to blend beautifully with your home. Because it looks and hangs like a real picture frame, The Frame was crafted to inspire, and enhance, any living space.

*Not featured with 32" The Frame.

Complement the style of your home with Customisable Frames*

Customisable Frames

The Frame can be customised to match the style of your home. With a choice of colour options and bezel shapes, you can find the perfect complement to your space and watch your TV seamlessly blend in.

Unleash vivid colour at a range of brightness levels

Quantum Dot

Samsung QLED TV's Quantum Dot technology delivers a world of immersive colours and contrast in a variety of lighting conditions, allowing you to discover details you haven’t before.

*Screen image simulated for illustrative purposes. Cable not shown.

Smart made simple from setup to streaming*

Smart Connectivity

With Samsung you get a simple, yet powerful smart TV experience. Auto Device Detection* helps you set up, while quick access and seamless switching lets you easily find your favourite apps, services and connected devices. Favourites include Netflix, YouTube, Stan, Apple TV, Disney+ and catch-up TV.^

Works with Google Assistant, Amazon Alexa and Apple AirPlay2

Samsung TV works with Google Assistant, Amazon Alexa and Apple Airplay 2 so you can control your connected home your way.*

*Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Supported languages may differ between Bixby, Alexa and Google Assistant. Screen image simulated for illustrative purposes.

Enjoy all the leading apps

Netflix, Amazon Prime, Disney+, Apple TV, Google Play, Kayo, YouTube, Foxtel, Stan, ABC iView, SBS On Demand, 7Plus, 9Now, 10Play.*

Screen Mirroring

Wirelessly mirror the screen and audio from your smartphone, tablet or PC to your Samsung TV for maximum impact.*

Auto Device Detection

Automatically detects and names new compatible devices. It gives you the option to add your device to your Home Menu for easy access when you need it.*

Hangs beautifully on the wall, with virtually no gap.

Slim Fit Wall-Mount Included

The Frame comes included with Samsung's unique Slim Fit Wall-Mount in the box, allowing you to hang your TV flush to the wall - just like a real picture frame so your TV looks like a natural work of art.*

*The gap may differ based on the installation and wall type

The TV that adapts to its surrounds

Intelligent Mode

Your QLED TV knows how to help create the very best entertainment experience. Intelligent Mode uses a combination of smart sensors and Upscaling Technology to fine-tune the audio, picture and brightness so that the action always looks and sounds incredible.

Optimised picture in virtually any light

Adaptive Picture

Adaptive Picture technology automatically adjusts your screen's brightness levels to suit the room you're watching it in. And because it helps optimise content, you can be sure your favourite shows are always looking incredible.*

Never miss a word

Active Voice Amplifier

Whatever’s happening on movie night, Active Voice Amplifier helps ensure you never miss a word. It analyses noise levels in your room and amplifies the dialogue, so that even if the dog’s barking or the kids are arguing, you can hear every word.

Upgrade your content

AI Upscaling

Thanks to the power of AI upscaling, your TV is designed to upgrade your favourite content to 4K resolution. By helping to restore lost details, refine the picture quality and reduce image noise, it optimises whatever you're watching to look as good as possible.*

*Picture and sound quality of upscaled content will vary depending on quality and resolution of source content. Perform

Tailored sound to fit your space

SpaceFit Sound

Enjoy tailored TV sound, for audio that's optimised to your viewing room. By testing room reverberations, SpaceFit Sound helps ensure your TV is always delivering an immersive performance.*

*Soundbars sold separately. Audio quality varies based on source content, installation and environmental characteristics (e.g. ceiling).

Control your TV with ease

Built-in Voice Assistant

You can ask either Bixby, Alexa, or Google Assistant to play your favourite content, get answers, and even control your TV and other compatible connected devices - all by using your voice.